Salesforce Apex Trigger Interview Question Explained

A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement. What consideration should be given to the preference/profile centers for this integration?

A. Multi-Org does not support the standard profile/preference center for the business units. B. Branding for each business units’ profile c...

Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build. Where should their Marketing Cloud admin set up permissions to allow REST authentication?

A. Data Management B. Installed Packages C. Salesforce Integration Suggest answer: B Reference:

Northern Trail Outfitters requires all subscriber files placed on the SFTP for import to be encrypted. Which activity in Automation Studio could be used to decrypt the file to prepare for importing?

A. File Transfer Activity B. Decryption Activity C. Data Extract Activity Suggest answer: A Reference:

Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing.com. The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de-special.ntomarketing.com. How could the Marketing Cloud admin meet this requirement?

A. CloudPages must use the SAP domain. B. Purchase a new SAP for de-special.ntomarketing.com. C. Purchase a new Private Domain for use in C...

Northern Trails Outfitters wants to use complex criteria to identify subscribers for a special promotional email. Specifically, they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of one of their stores. What should be used to create its audience?

A. SQL Query B. Measures C. Data Filters Suggest answer: A Reference:

Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly. What feature should be used?

A. Distributed Marketing B. Marketing Cloud Connect C. Distributed Sending Suggest answer: A Reference:

A Marketing Cloud admin is configuring a journey using Path Optimizer. They want to hold back 60% of the contacts until a winner has been selected. What is required to configure the Holdback percentage?

A. No more than two paths B. Evaluation period must be 72 hours C. Run Once schedule type Suggest answer: C Reference:

Which data structure could be configured to appear in the out-of-the-box Subscription Center?

A. Groups B. Publish Lists C. Data Extensions Suggest answer: B Reference:

Northern Trail Outfitters uses Parameter Manager to automatically tag links. They want to include a Campaign Identifier to the links within a specific campaign message. At which level should the utm_campaign value be configured?

A. Link B. Email C. Account Suggest answer: B Reference:

A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular send. The admin confirms Marketing Cloud Connect is functioning properly. What should the admin confirm about the data extension?

A. The data extension is located In the Synchronized Data Extensions folder. B. The send relationship links SubscriberKey to Subscribers on...

A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list. Which step should the admin take to enable this functionality?

A. Select Unsubscribe Manual Requests in Reply Mail Management B. Ensure a Custom Response is enabled for Automated Response in Reply Mail ...

Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud. What should the Marketing Cloud admin consider when sending from the new IP Address?

A. Building desirable sending history and data will be variable based on list size and engagement. B. The IP address is on reserve, is alre...

Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud. What should the Marketing Cloud admin consider when sending from the new IP Address?

A. Building desirable sending history and data will be variable based on list size and engagement. B. The IP address is on reserve, is alre...

Northern Trail Outfitters wants to deploy sends through Journey Builder to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly. What feature should be used?

A. Marketing Cloud Connect B. Distributed Sending C. Distributed Marketing Suggest answer: A Reference:

Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a File Transfer Activity to decrypt the file. Where would the decrypted data be after the File Transfer Activity completes?

A. Export SFTP folder B. Safehouse C. Selected SFTP folder Suggest answer: B Reference:

A Marketing Cloud admin is setting up Northern Trail Outfitters’ newest business units and several users to the new business units. How would the admin assign users to the business units?

A. Search for the individual user, select their name, and click Manage Business Units. B. Search for the individual user, select their name...

Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages. Why could this be the case?

A. Each email consumes five Super Messages when sending below a certain threshold. B. MobilePush was enabled by mistake, which consumes Sup...

While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message: Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator. The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings. What action should correct the issue?

A. Apply the appropriate user mappings in the CRM configuration B. Apply the Marketing Cloud for AppExchange User option as well C. Apply t...

What are entry source types for Journey Builder?

A. Data Extension, Audience Studio, API Event, Date Based Event B. Data Extension, CloudPages, Email List, API Event C. Data Extension, Ema...

A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities. Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

A. Data Manager and Analyst B. Content Creator and Marketing Cloud Viewer C. Analyst and Marketing Cloud Viewer Suggest answer: C Refere...

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