Salesforce Apex Trigger Interview Question Explained

A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation. Which tool should a team with no SQL knowledge or support use?

A. Predictive Email B. Scheduled Email Sends C. Automation Studio D. Journey Builder Suggest answer: D Reference:

Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion. How can this be accomplished most efficiently?

A. Automation Studio with three separate Welcome automations. B. A series of A/׀’ tests to determine the number of emails. C. Journey Build...

The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

A. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field. B. Select the IT...

Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically. Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval. Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

A. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected. B. Create a scheduled a...

A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign. Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? (Choose two.)

A. Subscribers who click on a specific link B. Performance data on the Overview tab C. Number of clicks from mobile devices D. Images showi...

An account will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. Which two steps should the marketer take when creating the data extension? (Choose two.)

A. Set the column with Subscriber Key as Primary Key B. Set the Email address column as Primary Key C. Relate the Email Address to Subscrib...

A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them, but is clearly noted as a test email. What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?

A. Create a Test data extension composed of the management team and Test Send to the Test data extension. B. Create a list composed of the ...

A data administrator is creating a new data extension to store product catalog data. Character length limit is specified for each field. What are two benefits of ensuring field lengths are accurate? (Choose two.)

A. To ensure data integrity B. To determine the correct data type C. To optimize import process speed D. To save the data extension Sugges...

A marketer is designing email for mobile devices. Which three design best practices would the marketer use? (Choose three.)

A. Use image-based text for hero graphics. B. Cut content to make the message fit above the fold. C. Keep copy simple and direct. D. Stack ...

A marketer needs to share report results with a manager. Which three options in Reports could be used to deliver the report? (Choose three.)

A. Save the report as a Snapshot. B. Text a link to the report. C. Email the report. D. Notify the manager with a pop-up. E. Save the repor...

Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made. Which two elements of the send can be reviewed with Approvals? (Choose two.)

A. Send Count B. Hyperlinks C. From Name D. Subject Line Suggest answer: CD Reference:

A marketer wants to send the same email with the same send properties in several automations. Which activity should be created within Automation Studio?

A. Triggered Send B. Send Email C. Automated Send D. Template Send Suggest answer: B Reference:

A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new winter offerings. What email best practice should be used?

A. Personalize the email content. B. Send to the entire subscriber base. C. Limit the email text to 250 words. D. Use an infographic email ...

A marketing intern forgot to remove [DRAFT] from the subject line before sending an email to the company's largest audience. Which feature, if configured, should provide a warning prior to sending?

A. Subscriber Preview and Test Send B. Subject and Preheader Validation C. Content Detective Suggest answer: C Reference:

Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers. Which Journey Builder activity should NTO use?

A. Scoring Split B. Engagement Split C. Frequency Split Suggest answer: B Reference:

A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic. Which send tracking metric provides the bounce description `Address is non-existent at the domain`?

A. Undeliverable B. Blocked Bounce C. Hard Bounce D. Soft Bounce Suggest answer: C Reference:

Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email. What tool can the marketer use to control default headers and footers on email sends?

A. AMPscript Lookups B. Dynamic Content C. Sender Profile D. Delivery Profile Suggest answer: D Reference:

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