Salesforce Apex Trigger Interview Question Explained

A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails. Which three settings should be confirmed? (Choose three.)

A. Reply Mail Management (RMM) is configured for the customer's account. B. The RMM setting 'Delete auto-replies and out-of-office ...

A company collects subscriptions on its website. It does the following: ✑ Compiles that subscription list in a database in the website Content Management System (CMS). ✑ Posts this encrypted list to Marketing Cloud nightly at 11 p.m. Uses Marketing Cloud as the database of record. ✑ Sends up to five emails a week based on subscriber engagement with prior sends. Which automation sequence (excluding waits) should cover these requirements?

A. File Transfer > Import File > Measures > Send Email B. File Transfer > SQL Query > Measures > Send Email C. File Trans...

ABC Company wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend. What is the flow?

A. A user-initiated message to send an email to customers who made a purchase daily. B. Triggered Import - user initiated send (not schedul...

Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, is housed in a separate data extension than the one used for journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the journey source and transaction data extensions. Which activity would they use to accomplish this?

A. Decision Split Activity using both Contact and Journey Data B. Decision Split Activity using only Journey Data C. Einstein Split Activit...

A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending. ✑ The data extension will hold each contact's response as well as the time stamp of the click. ✑ The contact will receive an email two days after the click event. ✑ Both emails should be sent via Journey Builder. What is the optimal solution to record the click activity prior to sending the second email?

A. Leverage the Decision Split and create a Custom Activity. B. Use a landing page to record the click and trigger an email. C. Leverage th...

Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart. ✑ A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart. ✑ A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL. Which feature should be used to display the list of products for each subscriber in this email?

A. Enhanced Dynamic Content Block B. Lookup AMPscript function C. LookupRows AMPscript function D. Dynamic Content Block Suggest answer: C...

A customer wants to automate the process of sending a series of welcome emails based on the subscriber's data. ✑ Emails should be sent weekly for up to five weeks. ✑ If a subscriber makes a purchase, they should stop receiving welcome emails. ✑ A Boolean flag should be set in a data extension if the subscriber makes it through the welcome series. Which steps should be used to accomplish this in Journey Builder?

A. Update Contact Data, Wait, Send Email, Join. B. Random Split, Send Email, Wait Define Goal. C. Define Goal, Send Email, Wait, Decision S...

Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer. How should they accomplish this task?

A. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority. B. Create and se...

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details. What would they use to format the JSON within the email?

A. TransformJSON() AMPscript Function B. ParseJSON content block within Content Builder C. BuildRowSetFromJSON() AMPscript Function D. SSJS...

A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails. What should a consultant recommend?

A. Create an auto-suppression list populated with the known email addresses. B. Create an exclusion list with the known email addresses. C....

A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added. Which two questions should be asked for further discovery? (Choose two.)

A. Does their License include the Large Data Extensions feature? B. How many API calls are included in their License? C. Why do they requir...

A financial company wants to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following: ✑ Payments.csv will arrive on the Enhanced SFTP each Monday at 1 a.m. ✑ Payments.csv will be encrypted. ✑ Payments.csv will contain data from the previous week. ✑ Late payment notices will be sent each Monday at noon. ✑ They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send. Which automation sequence represents a viable solution?

A. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer B. Im...

Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list. Which solution should the consultant recommend?

A. Use a query activity to populate the auto-suppression B. Use Einstein Segment Recommendations C. Use an import activity to import a file...

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent. What processes should they utilize to ensure a timely delivery across email and SMS?

A. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message B. Multiple...

Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store manager's information. If a new manager is assigned to a region, NTO only wants to update the information in one place. What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?

A. Each customer's region code and the manager's name and email address for each region code. B. Name and email address for each re...

A retail company's database of record resides at a third party company that also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identified "Customer ID". The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database. What three key issues should be addressed? (Choose three.)

A. How will Marketing Cloud and the database synchronize? B. What will be used as Subscriber Key? C. Will the company need a custom prefere...

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce. Which two reasons could be the cause? (Choose two.)

A. Individual Level Tracking was not selected in Marketing Cloud Configuration B. Email Address was used as Subscriber Key C. Synchronized ...

A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet. Individuals should only be allowed to enter once, and the winner will be selected randomly. All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter. Which two components are appropriate for this solution? (Choose two.)

A. Microsite with Web Collect to store entrants on a data extension. B. Send Email Activity with a link to a subscription center. C. Data E...

Northern Trail Outfitters stores birthdate on the contact object in the Salesforce CRM. They want to inject the contact into a journey on their birthday. Which two Journey Builder entry process configurations allow for an injection using the customer's birthday? (Choose two.)

A. An automation with query activity using Contact object Synchronized Data Extension then Journey Entry Activity B. Journey Builder Date B...

Northern Trail Outfitters wants to improve their personalization of goods and services using an expansive set of data. What product facilitates the sharing of first, second, and third-party data between data gathering partners?

A. Data Studio B. Personalization Builder C. Contact Builder D. Interaction Studio Suggest answer: A Reference:

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