A consultant is creating a Churn Prediction model to identify customers who did not renew their contract. What is the appropriate action to take?

A. For the Churn Reason field, enable the "This variable contains sensitive data" box because it may contain sensitive customer behavior.
B. Replace nulls in the Churn Reason field as "No reason given".
C. Exclude the Churn Reason field from the dataset.
D. Exclude active customers (customers who have not churned) from the training dataset since their Churn Reason field are nulls.

Suggest answer: C

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