A sales manager expresses frustration that the sales team is failing to enter calls in Salesforce. The manager is hoping to resolve the issue quickly and has limited time and budget to completely revamp existing tools and processes. The sales manager reaches out to the business analyst (BA) for recommendations. What should the BA do next?

A. Research third-party apps on the AppExchange.
B. Export a weekly report of user activity.
C. Engage a developer to scope a custom solution.

Suggest answer: A

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