Northern Trail Outfitters (NTO) uses channel partners for selling and servicing its products. As volume of leads has increased, NTO has noticed a decrease in satisfaction from partners on the quality of leads and a noticeable decrease in the lead conversion rate. What should the consultant suggest in order to increase partner satisfaction with the leads being shared?

A. Use the lead score on the Find Duplicates button and assign the leads with a score in the high category.
B. Create a custom lead score field to assess lead quality and assign the leads that exceed this score to partners.
C. Create multiple validation rules to ensure that all fields on the lead record are populated with data.
D. Assign all leads to the partner channel manager to validate the lead data and manually assign to partners.

Suggest answer: B

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