Universal Containers has asked a business analyst (BA) to assist the sales management team with a request for a new picklist field called "Lost Reason" on the Opportunity object with the goal of improving pipeline reports. After mapping the managers to the sales leader persona and obtaining feedback from them, the BA has discovered that the managers want to better understand Closed/Lost Opportunities so they can help sales teams close more deals. Which option should the BA use to construct the user story?
A. As a sales leader, I need a new "Closed/Lost Reason" picklist field on Opportunities and better reports to help the sales team improve close rates.
B. As a sales leader, I want to see more details on Closed/Lost Opportunities so I can help the sales team improve close rates.
C. As a sales team member, I need additional enablement training and reporting information to help me improve close rates.
Suggest answer: B
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